We really love innovative ideas and this really is no exception. Tugboat created this clever concept for toilets at major Ski resorts in Japan. The ingenious idea was developed to market Georgia Max Coffee.

Using a series of standard wraps the only area of branded content is the toilet roll holder which bears the web URL www.maxcoffee.jp along with the slogan “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!”.

I bet sitting in these cubicals must really help scare the shit out of you.

Downhill ski jump anyone?